Analytics is the process of gaining insight from data. Anyone new to the subject would never guess that its goal is to provide clarity of understanding. The field is full of sales hype and technical jargon. Even experts get confused and confuse one another.
I’ve designed this site to provide a simple, no-nonsense explanation of the field. I’ve started with the basics of how computers store data, then work up progressively to data analysis techniques from producing simple summary reports through to data mining.
I also discuss the business impacts of analytics and the strategic value of analytics and data to an organisation.